FASHION IDENTITY & COLLECTION STUDIES / 2025–2026
RIVIÈRE
Where fabric flows.
Visual identity · Bilingual marks · Packaging · Pattern & collection design
Structure meets flow.
RIVIÈRE takes its starting point from the river: movement held within a considered form. The identity combines an engraved landscape, an oval seal, and a serif wordmark, then carries those elements into packaging and product studies.
- DISCIPLINES
- Visual identity · Bilingual marks · Packaging · Pattern & collection design
- CREDITS
- Fettah — El Florentino · The Owl Studio
A river, held in a seal.
The oval frame gives the mark its structure. Engraved river linework adds movement and texture, while the Latin and Arabic wordmarks give the identity distinct but related voices.
Typography & colour
From a mark to a visual rhythm.
The emblem becomes a repeat. The river becomes a flowing line. Together, they give the identity a pattern language that can shift between small details and larger surfaces.
Designed to be felt.
Embossed leather, fabric, tissue, and presentation boxes explore the identity through materials. The application studies use texture and restrained colour to give the emblem a physical presence.
Paper, pattern & detail
The identity becomes the collection.
Summer 2026 studies carry the pattern system into totes, pouches, apparel, and luggage. Changes in colour and scale keep the products related while giving each format its own expression.
Totes
Pouches
Apparel studies
Luggage studies
RIVIÈRE
Where fabric flows.
A connected identity, from the emblem to the objects that carry it.
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