THE JOURNALBY FETTAH / EL FLORENTINO
NOTES &
PERSPECTIVES.
The thinking behind the work.
Ideas, observations, and breakdowns from a practice that moves between design, moving images, and imagined worlds.
Art Direction & Visual Practice / 2026-11-01
15 Art Direction Moves That Give an Image a Point of View
A practical visual guide to framing, texture, colour and constructed worlds—and how to make each choice serve the idea.
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Learning & Creative Practice / 2026-10-18
Keep Forging the Mind
Why I keep learning across art direction, 3D, motion and AI — and what research can teach us about staying curious, capable and willing to begin again.
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AI & Creative Practice / 2026-09-08
AI, Gaslighting, and the Fear of Being Left Behind
A designer’s response to Karen Hao’s critique of AI power, the pressure to keep up, and what it means to adopt creative tools on your own terms.
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