el florentino Art director & visual artist
Doha, Qatar
All projects
SELECTED CAMPAIGN WORKDOHA, QATAR

ALNESEEM

Craft. Character.
A signature in motion.

A visual world shaped by tailoring, fragrance, and the quiet confidence of Qatari style.

The signature / Brand film

Films play silently. Use the player controls for sound.

THE APPROACH

One signature.
Many expressions.

The work moves between cinematic live action, considered still imagery, animated editorial collages, and character-led moments. Burgundy, warm light, fabric, and the Doha landscape connect the different formats.

SELECTED DISCIPLINES
Campaign visuals · Film & editing · Motion graphics · Product storytelling
CREDITS
Fettah — El Florentino
01 / THE WORLD

A presence, before a word.

A tailored silhouette, a moment of fragrance, and the detail of a garment. The still imagery gives the campaign its sense of texture, place, and personal ritual.

AlNeseem editorial portrait in a sunlit, gold-accented interior
An AlNeseem fragrance moment against an emerald patterned backdrop
A dark pinstriped garment on a tailoring mannequin

IN THE DETAILS

Let the material speak.

Close framing and directional light draw attention to the fabric, the collar, and the structure of the garment.

02 / FILMS

From the boutique to the bottle.

Two closer looks at the brand: the atmosphere of the boutique, then a fragrance film moving between human gestures, product detail, and a technical visual treatment.

The boutique / Space, materials and detail
The fragrance / Product storytelling
03 / MOTION CAMPAIGN

Three destinations. One signature.

Doha becomes part of the visual language. Maps, waterfront scenes, framed imagery, and tailoring tools form a connected series of animated compositions.

AlNeseem campaign artwork combining Doha, burgundy maps and photographic frames
Across Doha / The location campaign
The waterfront / Dhow and falcon
The shoreline / Moving textures
The signature / Brand in the city
The map / A closer view
The craft / Fabric and tools
The city / A circular composition
04 / SEASONAL STORIES

A lighter side of the signature.

Illustrated characters bring a playful rhythm to the seasonal work. The crescent, desert lines, and burgundy backdrop carry the brand into a different register.

Seasonal character / The fragrance gesture
Seasonal character / The walking figure
AlNeseem tailoring campaign with a dark garment and burgundy drapery

ALNESEEM

Character in
every detail.

Selected work across film, editorial imagery, and motion.

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